Its normalization is in no small part helped by the celebrities who aren't afraid to open up about their grooming habits in interviews and on social media.
Unlike half the barrage that hits your feed, Knowles sends out truly insightful and applause-worthy tweets.
Below, 10 famous women get real about their decision to keep it all.
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Some people might, but Diaz isn't one of them.
We've got all the intel in case you're curious.