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Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page.

This third-party data is then indexed through methods similar to those used by Google or Bing to create a listing.

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months depending on other associated ranking factors.

Conversion rates are far higher for websites that load faster than their slower competitors.